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Does Bashing the Competition Help You Win the Sale?

Does Bashing the Competition Help You Win the Sale?

by Mark Perlo | Oct 28, 2020 | Competition, Sales Strategy

Well the presidential election is five days away and all of the advertising is rolling out for the national, state and local levels. You cannot avoid all of the negative advertising messages. Over the past 10-plus years, political campaign messaging has focused on...

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